This book grew out of the networking I did through my local chamber of commerce. Every networking event seemed to lead to a conversation about adapting big-business marketing principles to self-employed ventures. I've captured the essence of these conversations as proven tactics - real tasks that fit into the busy schedule of the self-employed. I hope you find it worthwhile, and would appreciate hearing your experience in applying these tactics.

Excerpt:

Introduction

You obviously see the need to market your business. But what exactly is marketing. Most businesses want to market because marketing is directly tied to revenue. Corporations large and small keep and feed marketing departments with the expectation that doing so will increase the money flowing into the company. In fact, they expect the money coming in because of marketing to exceed the money being spent on marketing. It’s simple to define marketing if you look at in terms of revenue. Marketing leads to increasing revenue. And good marketing leads to ever-increasing revenue.

Increasing revenue may be the what and the why of marketing, but what you really want to understand is the how...

80 page e-book

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Proven Marketing Tactics for the Self-Employed

See Products page for paper and ink version.

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