Blue Spur
Read. Stay as long as you like. Visit often. For one-on-one help, just ask.
My New Marketing and Sales Blog
Usually, this space is reserved for a bit of advice or a rant on marketing or some related bit. This entry, however, is more like a press release - that is to say, straight self-promotion concealed as news.
The simple fact is that my corporate site blog is up, along with a much needed revision of the main site. That would actually make a good entry here: when is the right time for a site makeover? The singular answer in this case, though there are many, is when the site no longer resembles your offering.
Sales Maverick
The sales maverick goes it alone. He doesn't wait for campaigns, barely listens in sales meetings, and immediately knows how to pitch any product on just hearing its name. White papers, market research, and even case studies are useless to him. After all, customers don't read that stuff. He'll pick up a couple of percentage and dollar stats from the headline on a company news release and he's off. He has his own way of grabbing a prospect's attention.
Stop Marketing Now!
Don't you know there's a recession on - maybe a depression? You have to stop marketing now. Well, most of you at least. If most of you don't cut back, pull in, downsize, reel in spending, and put a lid on marketing, there won't be
Yelling at the Radio
My children continue to remind me that the commentator on the radio can't hear me. Yet I persist in my rant at bad advice. I just can't stand it when the broadcast guru steps outside the things he knows and
Potato Battery Marketing
We all know what a potato battery is. You put a copper (penny) and a nickel (nickel) electrode in a potato and produce a small current of electricity. It's a classic experiment that's been bouncing around school science fairs for decades. So if everyone has heard about it, why does it keep showing up?
